Our Mission

Who is Silverknight Consulting?
What makes Silverknight unique?
What is the difference between public relations and marketing?
What services are available?
How to choose a PR/Marketing firm


Silverknight Consulting
Serving Hardware & Software Manufacturers in the
Broadcast, Teleproduction and Professional Audio Industries

It's Who You Tell

Public Relations
Public relations is actually press relations in the industries we serve. When we talk about press relations, what we're really talking about are press releases and stories that are pitched to editors of trade magazines. Editors are flooded with pitches every day, so we explain why your story should get ink or webspace. We talk to "the trade" editors and tell them why your story is important to their readers. Then we tell them your story in a way that they can tell it to their readers.

Marketing is different from public relations in that we tell your story directly to your established customers and to potential new customers.

Marketing can take on many forms:

  • Product Brochures
  • Case Studies
  • Product & Customer Use Videos
  • Websites
  • Social Media
  • Technical White Papers
  • Giveaways
  • Demonstration Software, Hardware or DVDs
  • Strategic Alliances
  • And more

    It is important to recognize the differences between public relations, marketing and advertising and to have a comprehensive plan for all three. They all play a crucial role in the triad of how you communicate and tell your story.

    We invite you to learn more about Silverknight Consulting and the services we offer by exploring the topic links listed at left, and by contacting us at 239-703-7802.

    Silverknight Consulting, Inc.
    15050 Elderberry Ln, Ste. 4-12
    Fort Myers, FL 33907
    Phone: 239-703-7802

    Copyright (c) 2014-2019 by Silverknight Consulting, Inc.