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Our Mission

Who is Silverknight Consulting?
What makes Silverknight unique?
What is the difference between public relations and marketing?
What services are available?
How to choose a PR/Marketing firm
   
   

  

Silverknight Consulting
Serving Hardware & Software Manufacturers in the
Broadcast, Teleproduction and Professional Audio Industries
 

It's Who You Tell

Public Relations
Public relations is actually press relations in the industries we serve. When we talk about press relations, what we're really talking about are press releases and stories that are pitched to editors of trade magazines. Editors are flooded with pitches every day, so we explain why your story should get ink or webspace. We talk to "the trade" editors and tell them why your story is important to their readers. Then we tell them your story in a way that they can tell it to their readers.

Marketing
Marketing is different from public relations in that we tell your story directly to your established customers and to potential new customers.

Marketing can take on many forms:

  • Product Brochures
  • Case Studies
  • Websites
  • Social Media
  • Technical White Papers
  • Giveaways
  • Demonstration Software, Hardware or DVDs
  • Strategic Alliances
  • And more

    It is important to recognize the differences between public relations, marketing and advertising and to have a comprehensive plan for all three. They all play a crucial role in the triad of how you communicate and tell your story.

    We invite you to learn more about Silverknight Consulting and the services we offer by exploring the topic links listed at left, and by contacting us at 307-264-2752.


    Silverknight Consulting, Inc.
    30 N Gould St., Suite 5999
    Sheridan, WY 82801
    Phone: 307-264-2752

    Copyright (c) 2014-2016 by Silverknight Consulting, Inc.